Two platforms stand out for creating an online store: Wix and Shopify. Both offer powerful e-commerce tools and customization options, especially for small businesses, but which one is the best choice for your business?
Wix is known for its user-friendly interface and extensive template selection, making it a popular choice for businesses of all sizes. On the other hand, Shopify is a dedicated e-commerce platform with advanced features and integrations designed to help online stores succeed.
If you're looking for an all-in-one solution that combines Wix's ease of use with Shopify's e-commerce power, Muse might be the perfect fit for your online store.
Choose Your Builder
Wix Is Right for You if...
Shopify Is Right for You if...
Muse Is Your Ideal Choice if...
You need a dedicated e-commerce platform with advanced features and tools.
You're looking for built-in AI tools to help you create a stunning online store quickly.
You're looking for built-in AI tools to help you create a stunning online store quickly.
You need a wide selection of professional templates to choose from.
You want a wide range of integrations and apps for your store design.
You need an affordable, all-in-one solution with customer support, hosting, domain, and security.
You're looking for an all-in-one platform with hosting, domain, and security.
You're looking for 24/7 customer support and expert assistance.
You are a creator seeking a no-hassle, code-free design and want to monetize your community base.
You want basic e-commerce features and the ability to scale as your business grows.
You're willing to invest in a platform that is designed specifically for online sales.
You are a creator seeking a no-hassle, code-free design and want to monetize your community base.
At a Glance: Wix Vs Shopify
Points
Wix
Shopify
Muse
Starting Price
$17 / Month
19$ / Month
$8 / Month
Free Plan Available
Free Plan Available, includes Wix branding and limited features
3-day free trial, then 1 month for $1
Free Plan Available with Muse branding and limited features
Ease of Use
Effective interface, fairly straightforward and easy to use.
Advanced customization requires coding knowledge
Effective interface, fairly straightforward and easy to use
Template Variety
Extensive selection with over 900 templates
Numerous templates and themes are available.
Templates for every use case
Customizability
Highly customizable with free-form design
Highly cusotmizable specially for E-commerce websites
Highly customizable with free-form designt
E-Commerce Tools
Available with various plans
A range of e-commerce tools are available
Available with various plans
SEO Features
Basic SEO tools available
High end SEO tools are available
Built-in SEO tools
Support (Live Chat, Email, Phone)
Live chat, email, phone support
Live chat, email, phone support 24/7
Live chat, email, phone support
Integrations (Apps, Plugins)
Wide range of third-party apps and plugins
Integrations are better than Wix (6000+)
Integrates with leading productivity and social platforms
Mobile Responsive
Yes
Yes
Yes
AI Features
Wix ADI for automatic site creation
No
AI Features included for Automatic Site Creation
Storage limitations
Ranges from 500MB to 50GB depending on plan
Ranges from 2GB to 200GB Storage based on plan
Ranges from 1GB to 100GB Storage
Security
SSL encryption, regular security updates
SSL encryption, regular security updates
SSL encryption, regular security updates
Website Type
All types
E-commerce
All types
In-Depth Comparison
E-commerce Features
Wix: Depending on the plan, it offers basic to advanced e-commerce tools. It is suitable for small—to medium-sized online stores.
Shopify: Provides a comprehensive suite of e-commerce features, including inventory management, order fulfillment, and abandoned cart recovery. Ideal for businesses of all sizes.
Muse: Includes e-commerce functionality as part of its all-in-one platform, making it easy for users to set up and manage an online store.
Payment Options and Transaction Fees
Wix: Supports various payment gateways, including PayPal, Stripe, and Square. Transaction fees vary based on the payment provider.
Shopify: Offers its own payment gateway (Shopify Payments) with competitive rates. Also supports third-party payment providers, but charges additional transaction fees.
Muse: Integrates with popular payment gateways, allowing users to accept payments securely. Transaction fees depend on the chosen provider.
App and Integration Ecosystem
Wix: Provides a wide range of third-party apps and plugins (300+) to extend the functionality of your online store.
Shopify: Boasts an extensive app store with over 6,000 apps and integrations, covering various aspects of e-commerce, from marketing to inventory management.
Muse: Offers a growing library of integrations to help users connect their online store with popular tools and services.
Pricing and Value
Wix: E-commerce plans start at $17 per month, with higher tiers offering more storage, features, and support.
Shopify: Plans start at $19 per month, with more advanced features and support available at higher price points.
Muse: Provides a free plan, with paid plans starting at $8 per month, offering an affordable all-in-one solution for online stores.
Why Muse Stands Out
Muse combines the user-friendliness of Wix with the e-commerce capabilities of Shopify, offering unique features that make it a compelling choice:
Intuitive, no-code platform that is easy to use and best for small businesses
AI-powered design tools that help users create stunning online stores quickly and easily
Extensive customization options, including free-form design and the ability to tailor every aspect of your store
Affordable, all-in-one solution that includes hosting, domain, and essential e-commerce features
Built-in marketing and SEO tools to help your online store succeed
Interactive shopping experience, integrates social media-inspired modern design and layout sensibility
Whether you're a small business owner, entrepreneur, or creative professional, Muse provides the tools and flexibility you need to create a unique online store that stands out from the competition.