Selling digital downloads is simple and requires no technical skills. Platforms like Muse let you create an online store quickly, so you can focus on selling products like templates, guides, music, or artwork. Here’s a quick guide:
Pick Your Product: Choose digital items based on your skills, like educational materials, creative assets, or business tools.
Set Up Your Store: Use Muse’s no-code tools to design a professional store. Plans start at $0 with a 9% transaction fee.
Add Products: Upload files, set clear prices, and include instructions for buyers.
Launch and Promote: Share your store on social media and use Muse’s built-in marketing tools to grow your audience.
Muse offers features like instant payments, drag-and-drop customization, and AI-assisted store setup to simplify the process. Start with the free Basic plan and upgrade as your business grows.
5 Best Platforms To Sell Digital Products For Beginners
Step 1: Pick Your Product
Choose a digital product that aligns with your skills and meets what the market is looking for.
Identify Your Niche
Start by evaluating your abilities, interests, and knowledge to pinpoint your digital product's focus. Here are some areas to consider:
Professional Skills: Tap into your work experience or technical expertise.
Creative Talents: Use your artistic, design, or musical abilities.
Educational Background: Apply your academic knowledge or teaching skills.
Personal Interests: Turn hobbies or passions into content people want.
For instance, Ben Farmer, a Guitar & Ukelele Teacher, used Muse during the pandemic to shift his in-person lessons online. He created private pages for students, offering weekly lessons, demo videos, and sheet music [1]. Once you’ve identified your niche, ensure there’s demand for it.
Validate Market Demand
After narrowing down your specialty, confirm there’s a market for your idea.
Understand Your Audience: Explore online communities to uncover common questions, challenges, or gaps in the market.
Test Your Idea: Share a sample product, collect feedback, and make adjustments.
The key is finding the sweet spot between your expertise and what people are willing to pay for. Your product should solve a problem or fulfill a need, providing real value to your audience.
Step 2: Build Your Store on Muse

Now that you've picked your product, it's time to create your store using Muse.
Create Your Muse Account
Getting started is simple. Choose a Muse plan that fits your needs:
Plan | Price | Storage | Transaction Fee |
|---|---|---|---|
Basic | Free | 1GB | 9% |
Premium | $6/month* | 10GB | 4% |
Pro | $60/month* | 100GB | 1% |
*Billed yearly |
For those just starting out, the Basic plan is often enough to begin selling digital downloads. As your business grows, you can upgrade to access more storage or reduce transaction fees.
Once you've set up your account, you can start designing a store page that represents your brand effectively.
Design Your Store Page
Muse makes it easy to create a professional-looking store without any coding skills. Here's what you need to do:
Pick a theme that suits your style.
Customize the design by adjusting colors, fonts, and layout.
Add multimedia elements like images or videos.
Use a custom domain if you're on the Premium or Pro plan.
"Muse is a fantastic tool for effortlessly creating pages to showcase my work, featuring the most user-friendly builder I've experienced." - Samson Harper, AI-Generated Books [1]
Quick Setup with Muse AI
Want to save time? Muse's AI can handle the setup for you. Here's how it helps:
Automatically builds a store layout tailored to your product type.
Recommends the best block arrangements for your page.
Designs a polished, brand-aligned store in minutes.
"Muse is way more than just a Link in Bio! I can add photos, videos, music, pages and much more." - Ava Lynn Thuresson, The Voice S22 [1]
Muse also simplifies payments. Once you make a sale, your earnings are deposited into your account the same day. This streamlined process lets you focus on creating and selling your digital products instead of dealing with technical hassles.
Step 3: Add Products and Set Prices
Upload Your Files
With your Muse store live, it's time to upload your digital products. Start by compressing your files to make downloads quick and easy. Use clear, descriptive filenames so customers know exactly what they're getting. Include any necessary instructions to help users navigate or use your product. Lastly, check that your files work smoothly across different devices to avoid compatibility issues.
Choose Your Prices
Decide on pricing that balances competitiveness and value. A tiered pricing approach can help cater to different customer groups. When setting prices, consider factors like production costs, market trends, customer purchasing power, and transaction fees. You can handle pricing adjustments and plan seasonal promotions directly in the Muse dashboard.
Step 4: Open and Market Your Store
Open Your Store
With your site ready on Muse, it's time to finalize the details before launching. Double-check all settings, ensure payment processing is working smoothly, and test the entire purchase process. Start with the Basic plan (9% fee) and consider upgrading as your sales grow. Secure a custom domain through Muse (starting at $1) to boost trust and make your store easier to find. Once your store is live, your next step is to focus on driving traffic.
Share on Social Media
Promote your store link across social media platforms that align with your target audience. Craft visually appealing, platform-specific content, stick to a consistent posting schedule, and engage with customers by responding to their questions and comments.
Here are some effective promotion ideas:
Share product previews, customer testimonials, and behind-the-scenes moments.
Use Muse's customization tools to create visually striking posts.
Keep your branding consistent across all platforms.
"Muse is way more than just a Link in Bio! I can add photos, videos, music, pages and much more." - Ava Lynn Thuresson, The Voice S22 [1]
Use Muse Marketing Tools
Once you've shared your store on social media, take advantage of Muse's marketing tools to expand your reach. The platform's analytics provide insights into customer behavior, helping you refine your strategy.
Premium and Pro users get access to advanced tools, including:
Insights into customer purchase trends
Data on your most popular products
Information about traffic sources
Conversion rate tracking
Muse also offers built-in tools to improve your store's SEO. Write detailed product descriptions with relevant keywords to make your store easier to find online.
Marketing Feature | Basic Plan | Premium Plan | Pro Plan |
|---|---|---|---|
Analytics | Basic | Advanced | Advanced |
Support Level | Chat & Email | Priority | Pro |
Conclusion
Key Takeaways
Selling digital downloads without needing to code is straightforward. Here’s how you can turn your digital products into a successful online business:
Pick Your Product: Focus on your skills and ensure there’s demand for what you’re offering.
Set Up Your Store: Use intuitive, drag-and-drop tools to design a professional storefront.
Add Your Products: Upload your files and decide on pricing that works for you and your audience.
Launch and Promote: Open your store and use built-in tools to market your products effectively.
"Selling on Muse is a breeze. I can customize my pages by just adding & moving blocks. It's great even for beginners." – Milkpack, Products for Creators [1]
Start Your Journey
Ready to launch your digital download business? Follow these steps to get started:
Sign up for a free Basic plan.
Use the AI-powered builder to design your store.
Upload your first digital product.
Decide on your pricing strategy.
Launch your store and share it on social media platforms.
"Muse is the place to go for creators. And not just traditional social media creators, everyday people that have ideas & skills to share and sell."
– Mark Pate, Comic Artist [1]
As your business grows, you can unlock advanced features by upgrading to Premium ($6/month) or Pro ($60/month) plans [1].
"Muse is a fantastic tool for effortlessly creating pages to showcase my work, featuring the most user-friendly builder I've experienced." – Samson Harper, AI-Generated Books [1]
Related posts
5 Best Ways to Sell Digital Downloads Online
Best Tools for Creating Digital Products in 2025
How Mobile-First Design Boosts Digital Product Sales
SEO Basics for No-Code Websites