Chi F. Okoli 🌻
Captivating Audiences One Idea At a Time
The Charismatic, The Committed, The Conscientious Chi 💐
Hello there :)
Welcome to my portfolio! I invite you to explore a curated collection of my work as a content strategist and digital marketing consultant. My name is Chinonyelum Frances Okoli, but I go by Chi✨
For as long as I can remember, I’ve had a deep and thorough passion for words—writing them, reading them, understanding them, and learning how to best harness their power.
This passion followed me from childhood into young adulthood, and while pursuing a formal education, I discovered a unique gift—one I’m eager to share with the world through my career. I hold an Honors Degree in Politics, Philosophy, and Economics from Northeastern University, which has equipped me with the ability to dissect complex topics, craft compelling narratives, and approach content strategy with a thoughtful and analytical mindset.
I’m a self-proclaimed ‘hippie’ with an unshakably optimistic spirit, a strong work ethic, and the organizational skills to bring creative ideas to life. With a passion for crafting engaging narratives and a keen eye for visual storytelling, I’ve had the privilege of collaborating with diverse clients and organizations—from independent businesses, primarily specializing in an service-based businesses, university organizations and corporate partners.
My journey in content creation and digital marketing has allowed me to make meaningful connections in Boston, Austin, New York, Chicago, and I hope to continue this work. Everything I do has been driven by a commitment to innovation, delivering results, and an unwavering belief in the power of storytelling to connect and inspire.
Join me on this visual journey, where I integrate photography and multi-platform content to guide you through samples and exhibits of my professional work—where creativity meets strategy to spark meaningful conversations and drive measurable outcomes 🍀
Academics & Experience
🌹 Achievements & Accolades
Global Explorer 🌍: I have been fortunate to explore many countries worldwide, creating a treasure trove of diverse experiences and encounters. From the colorful streets of Lisbon to the bustling vibrancy of Bogota and the rich tapestry of Johannesburg, these cities have enhanced my art, enriched my craft, and etched unforgettable memories in my heart.
Volunteer Work 🫶🏾: One of the most important metric of a person is how much they’re willing to try. I am dedicated to trying to give back to the community by offering my time and resources to various charities and organizations in my spare time. I’m particularly avid about working with disadvantaged youth, and more generally connecting with people on and individual level to provide support wherever it may be needed. This work has instilled in me a profound sense of empathy and an unyielding commitment to represent the voices of those often unheard in my creative endeavors.
Star Tennis Player 🎾: Tennis was more than a sport; it was a journey that culminated in competing at a state level and even participating in the U.S. Open. The years of rigorous training and fierce competition have left an indelible mark on my character, teaching me discipline, determination, and the enduring belief that no challenge is insurmountable.
Table Mountain Conquest ⛰️: On a study abroad adventure in South Africa, I found myself facing a daunting challenge: the ascent of Table Mountain. With no prior hiking experience, it was a test of my grit. While others chose to turn back, I persevered, conquering the mountain. This experience has given me the unwavering belief that with determination, I can overcome any obstacle.
🛠 Skills & Hobbies
Badminton Buff 🏸: I’m the ultimate shuttlecock smasher and badminton enthusiast.
Culinary Magician 🧁: When I’m not strategizing, I’m conjuring culinary wonders from intercultural feasts to cupcake dreams.
Content Strategy Specialist 🤳🏾: Skilled in creating, managing, and optimizing content strategies for online platforms.
Travel Enthusiast 🛫: Love exploring new destinations, experiencing different cultures, and documenting my adventures.
Photography Guru 📸: I snap memories faster than you can say “cheese,” and my camera is my trusty sidekick.
Music Connoisseur 🪈: Pianos, flutes, and drums are my jam – literally. I play what I love!
Nature Lover 🌳: I hug trees, befriend squirrels, and chase sunsets. Nature is my happy place.
Word Wizard 📝: When I’m not crafting content, I’m conjuring stories, poems, and articles with a flick of my pen.
Bookworm Supreme 📚: I’ve got a library card and I’m not afraid to use it – devouring books like candy since before it was cool
Digital Marketing Pro 💻: I’m the online superhero who battles the digital world’s challenges with strategy and flair.
📽 Project Highlights
Jazzing Up Content for Darryl's Corner Bar & Kitchen 🎷: Adding a Creative Twist to a Family-Owned Gem!
One of my most cherished projects involved breathing new life into the content strategy of DCBK. This family and minority-owned jazz spot was already an extraordinary local gem with amazing live music and mouthwatering cuisine. However, they needed a fresh, creative approach to reach a wider audience and keep their loyal customers engaged. It was immensely rewarding to blend the intoxicating rhythms of jazz with a new content strategy that made Darryl's a place to see and be seen.
Setting up The Nail Bar: A Colorful Social Media Transformation 🌈: Crafting Success, One Manicure at a Time!
Working with The Nail Bar was a delightful experience. As a loyal customer with sincere affection for the owner, I offered to help and our freelance relationship flourished from there. I had the opportunity to help them successfully manage their social media accounts and find simple yet effective ways for them to continue maintaining a vibrant online presence. Helping this small business flourish and connect with their clients through social media was incredibly gratifying, and furthered my interest in content strategy at its core.
Blogging Across the Pond with Northeastern University 📖: An Epic Tale of Discovering London and Education!
A highlight in my career was blogging about the birth of Northeastern University’s partner in London, the New School of the Humanities. It wasn't just about documenting the process; it was an immersive journey. I had the privilege of attending the school with my fellow English peers, exploring the city, and capturing its culture through my photography. The goal was to create content that could guide anyone interested in learning about this new addition to Northeastern’s educational portfolio. This project was monumental, and I remain deeply grateful for the experience, the education, and the adventure.
Most Recent Ventures
🛋️ Collaboration with Subletinn
Currently collaborating with Subletinn, a modern co-living real estate company in Chicago that provides simplified housing solutions for young professionals. I support the team in developing and refining brand strategy, ensuring that messaging, tone, and visual identity resonate with Subletinn’s target audience.
My work focuses on optimizing digital content across platforms, including social media and web presence, to maximize engagement, strengthen brand visibility, and communicate the company’s unique value proposition. By analyzing audience behavior, performance metrics, and market trends, I help guide content decisions that align with Subletinn’s mission to make co-living accessible, appealing, and community-driven.
This collaboration merges strategic thinking with creative execution, allowing me to contribute to the growth of a modern, youth-focused real estate brand while honing my expertise in content strategy and brand development.
