The Engineering of Consent: Edward Bernays and Propaganda

Edward Bernays, often hailed as the 'Father of Public Relations,' was a trailblazing figure whose innovative ideas and techniques have left an indelible mark on modern media and communication. Born in 1891, Bernays revolutionized the way companies, politicians, and organizations communicate with the public, crafting strategic messages that shape public opinion and consumer behavior. This page is dedicated to exploring the multifaceted legacy of Edward Bernays, delving into his groundbreaking campaigns, influential writings, and the profound impact he had on the fields of advertising, marketing, and public relations. Whether you are a student, professional, or simply curious about the history of media, our comprehensive guide to Edward Bernays offers valuable insights into the origins and evolution of public relations as we know it today.